Established in 2000, MarketFocus is committed to working alongside client executive teams to develop market leadership strategies. The objectives and deliverables for all consulting engagements are entirely integrated with the client team’s business objectives.

MarketFocus’ comprehensive business experience is the foundation for a proven, collaborative consulting approach, BEACON. This structured framework for strategic decision-making, based upon in-depth interviews with key customers, competitors and other knowledgeable market participants, produces actionable recommendations. And the resulting cross-team alignment around the strategic decisions and implementation plans provides a higher probability of sustainable market success.

In addition to the BEACON process, MarketFocus consultants bring a unique combination of relevant experiences to a variety of client challenges

Global business experience and operational perspective

Extensive go-to-market consulting experience with a wide range of technologies, products/services, and industries

Proven consulting methodologies and tools tuned to emerging markets

Both strategic and program implementation management capabilities

A broad network of marketing and sales specialists and service providers

These combined with a flexible service model, allow MarketFocus’ clients to make higher quality decisions, develop innovative strategies, prioritize supporting action plans, and execute against them in a more timely fashion with a higher degree of confidence…despite all of the ambiguities associated with early markets.

We provide results…just ask our clients!