The Market Focus team specializes in the development of pragmatic market leadership strategies for new technologies, products and companies in emerging markets. The team's extensive experience in business planning, strategy development, competitive analysis, positioning and channels is the basis for their market focused and collaborative consulting approach. The team brings a unique combination of relevant skills and experience.

• Line management business perspective
• Professional go-to-market consulting experience with both global and venture-backed clients in the HW, SW, networking and communications, semiconductor, consumer/prosumer IT and e-commerce
• Established consulting methodologies tuned to new markets and early stage, venture-backed companies
• Global business experience and understanding
• Both strategic and program implementation management capabilities
  

Market Focus services include:

• Company strategy development and validation: Market vision, market and customer segmentation, competitive differentiation, strategy evidence
• Facilitation of executive team strategy and planning worksessions
• Market validation and sizing - qualitative and quantitative market and customer research
• Competitive analysis Product/service total product planning
• Channel/partner strategy and implementation
•  Company and product launch strategy and planning